KOI cargo bike

The KOI cargo bike is aesthetically oriented to the product field of smart home devices. Products in this category often have a very broad-based buyer base and are characterized by a universal and visually easy to grasp design. These products are often highly emotionalised by their friendly, simple and homely aesthetics. We transferred these aesthetics to an electrically powered cargo bicycle to communicate a new, contemporary product image. This should also appeal to the comfortable user, who may be reluctant to do without the comfort of a car. The core element of the load bike is the large "load case" covered with a weatherproof textile, which deliberately plays with its heavy and homely aesthetics. This body is broken up by the frame, which, unlike most existing bicycles has no strut construction.